Rwanda's presence drew many visitors eager to discover this East African country, both for its cultural richness and its economic prospects.
Ambassador Lambert Dushimimana, accompanied by the embassy team, warmly welcomed the public and presented Rwanda's history, culture, people and landscapes.
The pavilion offered a successful immersion into Rwandan identity, blending heritage, innovation and hospitality, while also highlighting business and investment opportunities.
Among the pavilion's highlights, visitors were able to taste specialty Rwandan coffee served by Brewanda, explore travel offers from Visit Rwanda, and shop for artisanal and fashion products from the country: handbags and accessories by Sankoshi, as well as culinary specialties, snacks and spices offered by Nomadika.
These exhibitors showcased local expertise and the variety of Rwandan offerings, from tourism to handicrafts.
Beyond tastings and demonstrations, Rwanda's participation in the Embassy Festival strengthened its cultural diplomacy, facilitating exchanges between economic actors, tourism professionals and international audiences.
The event provided an effective platform to promote Rwanda as a tourist destination and as a competitive business partner.
By acting as an ambassador for Rwandan culture and innovation, the embassy left a positive impression on visitors and consolidated its ties with the international community present in The Hague.
Karirima Aimable Ngarambe
Source : https://en.igihe.com/news/article/rwanda-shines-at-2025-embassy-festival-in-the-hague-photos