Now in its 33rd edition, the leading global platform for the fruit and vegetable industry is expected to attract around 2,600 exhibitors from more than 90 countries and trade visitors from over 150 nations.
Rwanda is poised to make a strong showing at the fair, represented by the National Agricultural Export Development Board (NAEB) representatives from the Rwandan Embassy in Germany and Rwandan companies specializing in the export of fruits and vegetables.
The participation aims to promote Rwanda's high-quality horticultural products, build new business partnerships, and expand the country's footprint in international markets, particularly in Europe.
Fruit Logistica serves as a vital hub for the entire fresh produce value chain, connecting growers, suppliers, buyers, distributors, logistics experts, and innovators. It offers unparalleled opportunities to discover emerging trends, technologies, and market insights.
'Fruit Logistica is where the global fresh produce trade comes to life and evolves. No other event brings together this level of international reach, innovation capacity, and market expertise across the entire value chain,' said David Ruetz, Senior Vice President at Messe Berlin, the event's organizer.
For Rwanda's exporters, the event represents a strategic chance to boost visibility, secure new export deals, and emphasize the sector's focus on quality, traceability, and sustainable practices.
Rwanda continues to expand its reach to global markets. Between December 22 and 26, 2025, agricultural exports generated $15.6 million. The largest volumes of fruit were exported to the United Kingdom, the Netherlands, the United Arab Emirates, Germany, and France, alongside several African countries.
During the same period, Rwanda exported 241 tonnes of vegetables, with the UAE, the UK, and Spain emerging as the top destinations.
Karirima Aimable Ngarambe
