'This programme is about taking the capital market to the people,' said Pierre Celestin Rwabukumba, Chief Executive Officer of the Rwanda Stock Exchange. 'By simplifying account opening and showing how small, regular contributions grow over time, we remove barriers and widen participation practically.'
During the sessions, market players explained how the capital market works, the protections in place for investors and issuers, and the role of the regulator. They also gave new investors a simple step-by-step path to open an account through a licensed intermediary, set clear financial goals and timeframes, and choose suitable products such as shares, bonds, or collective investment schemes.
'Gisagara is proud to host the first stop,' said Jerome Rutaburingoga, Mayor of Gisagara District in the Southern Province. 'Financial inclusion is central to our development agenda. When families invest formally, we strengthen resilience, create opportunity, and support the growth of our economy as a whole.'
In Ndora Sector, resident Felix Mirimo opened an investor account and committed to a monthly contribution. 'Investing through the capital market gives me a clear plan for my family,' he said. 'Even a modest amount each month can grow, helping with school fees today and building a foundation for a small business tomorrow.'
By taking capital market players closer to communities, the campaign helps close information gaps that keep money in short-term or informal savings. A stronger base of local investors supports a more active market, while companies gain better access to long-term funds to buy equipment, expand production, and grow value chains.
Rwanda's capital market industry plans to extend the campaigns to other districts. Each visit will combine public education with on-the-spot services so that participants leave with better information, an active account, and a clear plan for their next steps in the market.
IGIHE
Source : https://en.igihe.com/news/article/rwanda-s-capital-market-launches-grassroots-investment-campaign
