The event brings together modern technology, innovative solutions, and traditional crafts, offering visitors a comprehensive view of Rwanda's evolving business landscape.
This year's exhibition spans a wide range of industries, including telecommunications and IT, public institutions, construction, agriculture, electronics, petroleum, machinery, textiles, tourism, handicrafts, furniture, mining, banking, food and beverages, and more.
IGIHE visited the expo to speak with some of the exhibitors and learn about their products and experiences.
Many exhibitors share a common goal: to provide quality products while using the expo as a platform to reach new customers. Whether offering practical tools, health products, or home goods inspired by local culture, they emphasize the importance of understanding customer needs and adapting to the market.
Helen Uwimbabazi, a five-year participant in the expo, showcased Indian herbal products such as the Shilajit blood stoneâ€"believed to aid in detoxificationâ€"and hair oil designed to promote growth and shine. She noted that the expo has been instrumental in expanding her customer base and boosting sales, particularly during promotions like her current 25% discount.
Another exhibitor, Helally Mucyo, presented products sourced from Egypt and Dubai, including cotton toys, sofa covers, mosquito nets, and bed linens made of 100% cotton. She advised new entrepreneurs to focus on product quality, team selection, and understanding market demands. The expo's diverse audience, she said, allows her to connect with both new and returning customers.
'Confidence in your product is key! Choose reliable workers and deeply understand how the market works to succeed in business,' she said.
From Uganda, Denis Mugabe showcased a multi-function hose designed for car washing and gardening, available in various lengths.
Together, these businesses demonstrate resilience and dedication. Many have built strong relationships with customers through consistent quality, while the expo provides them with exposure to wider, often international, markets.
Promotional offers and live demonstrations help attract buyers, with some exhibitors reporting significantly higher daily sales at the expo compared to regular retail outlets.
Rwanda's supportive business environment, coupled with regional trade opportunities, continues to encourage new entrepreneurs to explore market potential and grow their ventures.
The expo is organised by the Private Sector Federation (PSF) in partnership with the Ministry of Trade and Industry. The three-week event is scheduled to close on August 17, 2025.
Watch the video below for more highlights from Rwanda Expo 2025.
Rania Umutoni
