With a career spanning over two decades, Adesope has become a cornerstone in the African entertainment media space. His work with Afrobeats heavyweights like Burna Boy, Wizkid, Olamide, Sarkodie, and Wande Coal has cemented his reputation as a key driver of African pop culture across global platforms, especially in the UK.
Recognising his influence and far-reaching network, Rwandan label 1:55AM Ltd enlisted Adesope to spearhead international promotions for 'Pom Pom', which is positioned to open new markets for the trio of artists.
According to sources, Adesope is expected in Kigali ahead of the song's official release, with promotional activities in the UK lined up shortly after. The label also hinted that Bruce Melodie and his collaborators may head to the UK for a media tour, leveraging Adesope's extensive industry connections.
Adesope's media journey began in 2003 at N-Power FM in London before moving to Voice of Africa Radio. By 2014, he was hosting Live at Battersea on Vox Africa TV UK and later became a fixture on Nollywood Movies Sky 329 with Nolly Afrobeats. He also contributed to Ben Television's ABC Sports segment.
That same year, he joined The Beat London 103.6FM, where he hosted Afrohits on The Beat, becoming a defining voice for African music radio in the UK for ten years. Since 2020, he has anchored The Afrobeats Podcast, a globally respected platform spotlighting African talent and cultural movements.
With his deep ties to the African music diaspora, Adesope continues to bridge the gap between African artists and Western audiences. His involvement in 'Pom Pom' signals the track's international ambitions and positions it for cross-continental success.
The single is slated for release between late August and mid-September 2025, marking another major milestone in Bruce Melodie's continued rise on the global music scene.
IGIHE
