The unveiling of the egg-free product took place at Bicu Lounge in Kimihurura and was attended by Masaka Farms management, staff, and various partners.
The mayonnaise comes in two varieties: Eggless Lemon Mayonnaise and Eggless Cocktail Mayonnaise.
Tumusiime Peace, Masaka Farms' Marketing Manager, said the launch marks a significant milestone for the company as it ventures beyond dairy products.
'For the past 10 years, Masaka Farms has been primarily known for dairy processing, but we are now entering a new journey of going beyond that. These new mayonnaise products symbolise the direction we want to take,' she stated.
Luke Lundberg, the CEO of Masaka Farms, described the new mayonnaise as the beginning of an expansion journey beyond dairy processing.
'Being able to release a mayonnaise is a sign of the new path we are taking. Masaka Farms is going beyond dairy â€" we're stepping into producing other essential consumer goods,' the CEO stated.
He added that, in collaboration with institutions like the Rwanda Standards Board (RSB), the Rwanda Development Board (RDB), the Rwanda Food and Drug Authority (RFDA) and with support from Rwanda Revenue Authority (RRA), the company will continue to innovate and improve their offerings to meet consumer needs.
Masaka Farms was founded in 2015 and is known for its dairy products. The company has now expanded into non-dairy processing, with products available in various parts of the country.
IGIHE
