'This comes in light of the UAE's wise leadership's interest and significant support for equipping young Arab talent with advanced tools and skills in storytelling related to humanitarian and development work, enhancing community solidarity, and shedding light on pioneering humanitarian efforts and significant development contributions that positively impact the lives of millions of people across the world.
His remarks came on the occasion of the launch of the "Impact Makers" initiative by the International Humanitarian Affairs Council, under the directives of Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, in cooperation with the New Media Academy. The initiative includes several educational programs and training workshops specializing in digital media related to various humanitarian and development fields.
He stressed the need to empower individuals to create positive and impactful humanitarian content that addresses various humanitarian issues, and to raise community awareness of these issues through the use of storytelling skills and appropriate media strategies to support institutional and community efforts with multiple humanitarian dimensions.
This is particularly true for humanitarian projects, initiatives, and programs targeting communities in need and the most affected and needy populations. These projects aim to provide access to basic education and health services, as vital priorities of paramount importance in achieving development and prosperity and ensuring security and stability.
The initiative targets journalists, camera crews, and content creators specializing in humanitarian affairs, who possess a passion for creating digital content about humanitarian, development, and charitable initiatives and programs. The initiative aims to enhance their ability to understand, write, and distribute press releases that reflect humanitarian efforts, as well as various storytelling methods and audio and visual translation techniques, to suit various journalistic formats and publishing media.
The initiative aims to attract digital content creators from the UAE, across the Arab world, and friendly countries around the world to join several specialized digital media training programs, enabling them to acquire the skills and tools necessary to produce creative content on humanitarian, developmental, and charitable initiatives and programs worldwide.
It also attracts official spokespersons representing humanitarian donor institutions and charitable organizations in the UAE to train them on corporate reputation strategies and media crisis management.
It's worth noting that the educational programs and training courses develop the skills of diverse influencers, enabling them to deliver meaningful humanitarian content using advanced methods that contribute to delivering a humanitarian media message to a wide audience.
The New Media Academy continues to support content creators and social media influencers, enabling them to deliver their messages in a professional manner that contributes to the development, advancement, and growth of societies. Among these programs is the "Impact Makers" initiative, which will enrich the content creators' content and meet the aspirations of their followers to benefit from what they provide.
The Impact Makers Initiative includes five training programs, starting with the "Skills of Official Spokesperson, Media Appearance, and Crisis Management" program, the "Humanitarian Impact Journalism" program, the "Humanitarian Impact Content Makers" program, in both Arabic and English versions, and the "Humanitarian Impact Content Makers - in partnership with the Arab Youth Center" program.
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