From July 3 to 6, 2025, the renowned Ghanaian entertainment brand will host Culture Beach Jam, a four-day island takeover at Kwenda Rocks Beach Hotel in Zanzibar, promising music, culture, and unforgettable vibes.
Afrofuture, the official entertainment partner of the BAL, has been instrumental in infusing African energy into every city the league touched this season. Rwandans got their taste on May 24, when Afrofuture turned up the heat at Kozo in Kigali with a performance by LIY&A and a crowd still buzzing from the BAL semi-finals.
Now, the vibe shifts from courtside to coastline. According to the organisers, Culture Beach Jam is set to be a melting pot of live music, beach games, soulful nights, and boat parties, all taking place on one of East Africa's most iconic islands.
The Culture Beach Jam experience kicks off on Thursday, July 3, with a laid-back welcome party designed to ease guests into the island vibe.
The energy picks up on Friday, July 4, with the main event dubbed Culture Beach Jam Day One featuring electrifying live performances from Nigerian Afro-fusion star BNXN, South African amapiano sensation Musa Keys, and Tanzania's own Jaivah, setting the perfect tone for a night of cross-continental rhythms.
On Saturday, July 5, the day brings a sporty twist with the 7even Beach Football Tournament, while the evening winds down with the Strictly Soul Party, offering smooth sounds under the stars.
Finally, on Sunday, July 6, the celebration wraps up in true island style with curated, all-day boat parties, providing a scenic and soulful end to the four-day cultural escape.
For those looking to make the most of it, Afrofuture offers both VIP and General Access packages, with accommodation included. Single and double occupancy options are available, making it perfect for solo adventurers or group getaways.
Rwandans and other regional fans looking for the ultimate summer getaway can book now via www.culturebeachjam.com.
Wycliffe Nyamasege
