In recent years, its focus has increasingly shifted towards fostering media partnerships and driving innovation within the Global South.
At the December 2024 Media Forum, CCTV, together with the Asia-Pacific Radio and Television Union, the Arab States Radio and Television Union, the African Radio and Television Union, and the Latin American Press Union, launched the 'Global South Media Dialogue and Cooperation Mechanism' and successfully held the first 'Global South Media Dialogue.'
During a visit of international journalists at CCTV headquarters, highlighting the significance of this initiative, Managing Director & Editor-in-Chief at CCTV, Gao Wei stated, 'That also helped to further discuss innovative cooperation in the various fields, such as AI, media, convergence, and other fields."
As part of its commitment to leveraging technology in media, CCTV Plus has introduced a 'multi-language intelligent translation platform and a customized service platform for integrated media.'
Additionally, it has launched 'MediaPix,' a tool that 'can complete the creation and editing of text, audio, pictures, videos, very conveniently, and also help to increase the efficiency of our work.'
These technological advancements reflect a broader effort to streamline media production and enhance storytelling capabilities within the Global South.
On the basis of existing collaborations, CCTV Plus is spearheading efforts to establish a 'Global South Media Partnership Mechanism through a multi-dimensional cooperation.'
This initiative underscores China's strategic interest in fostering deeper media ties among Global South countries. 'For CCTV Plus, we are also committed to further enhance the media competitiveness and international influence of the Global South countries,' Wei emphasized.
CCTV's global strategy is informed by the rapidly evolving geopolitical and technological landscape. 'At present, the world landscape is undergoing profound changes. China and the countries of the Global South share a will and a hope in the spirit of working together for global cooperation and a hope to build a platform for news reporting and also to realize the mutual benefit of the cooperation,' he remarked.
With this vision, CCTV has invited media stakeholders worldwide to join its efforts in strengthening media cooperation across the Global South.
'And here, I would also like to invite our media friends presenting here today to join the Global South Media Cooperation Mechanism and work with us to push the media cooperation of countries in the Global South to a higher level that we talk about. And the Global South Media Cooperation Mechanism actually already includes a lot of friends. We hope to see you there as well. And hope to see you all.'
CCTV's approach aligns with its broader goals of technological leadership and cross-border media collaboration. By harnessing AI, media convergence, and multilingual platforms like MediaPix, it aims to solidify its role as a global media powerhouse.
As the organization continues expanding its influence, its partnerships within the Global South will play a critical role in shaping the future of international media cooperation.
Christian Mugisha
