Classic Optic's journey began in humble surroundings on the ground floor of the Umyenzi Plaza building in Remera, Kigali.
Despite a small team, the company quickly garnered a loyal following, thanks to its exceptional customer service and attention to the unique needs of each client.
The professionalism of the staff and their commitment to patient care played a key role in establishing the company as a trusted name in Kigali's optical sector.
Key milestones
Over the years, Classic Optic has achieved significant milestones in its expansion strategy. In 2018, the company opened its first branch in Gisenyi, followed by another in downtown Kigali at the MIC Building in 2020.
Though some branches faced challenges and were short-lived due to internal reasons, the company's growth has been steady and impactful.
Furthermore, Classic Optic has developed partnerships with insurance companies and international organizations, ensuring it stays at the forefront of innovation with the latest optical equipment and technology.
The company's success can largely be attributed to the loyalty of its customers, whose experiences highlight the personalized care and attention they receive.
One client shared, 'Thanks to Classic Optic, I regained visual comfort at work. Their team was attentive from start to finish.' Another added, 'Beyond just glasses, I received real support and advice tailored to my vision and budget.'
A decade of dedication and forward-looking vision
As it looks toward the future, Classic Optic has ambitious plans for the next decade. The company intends to expand its presence by opening new branches in every city across Rwanda, while also fostering the training and development of young Rwandans in the fields of optics and optometry.
According to the management, continuing education for its staff will remain a priority to maintain a high level of expertise with a clear goal to provide accessible, high-quality visual health services for everyone, without compromise.
Ten years after its establishment, Classic Optic remains steadfast in its mission to deliver technical excellence, innovative solutions, and close relationships with both clients and partners.
For Samson Botoh and his team, this anniversary marks not an end, but the beginning of an exciting new chapter in their dedication to the vision and well-being of the people of Rwanda.
IGIHE
