Recently, the contest launched a mentorship program focused on social impact and sales and marketing. The social impact session aimed to help contestants align their ventures with community needs and sustainable values.
The main objective of the mentorship on social impact was to inspire founders to design business models that not only generate profits but also contribute to solving pressing social challenges.
Phiona Ingabire, a coach on social impact emphasized the importance of building ventures that leave a lasting impact within the community.
'Sustainable businesses are built on trust, customer loyalty, and good conduct,' stated Ingabire, further emphasizing that, ' success is not just about numbers but about integrity and community impact'.
During her session, she also highlighted key focus areas of social impact including the value of trust and ethics, building long-term customer loyalty and ensuring sustainability through responsible entrepreneurship.
One of the contestants, the founder of Examira Group Ltd shared that they learned how crucial community trust and ethical practices are in building sustainable businesses.
After the sessions on social impact, the contestants faced a panel of judges including coach Gael Karomba (Inventor & CEO, Legacy Group Kigali Universe) ,Phiona Ingabire ( Program, Partnership Management, Entrepreneurship Coach and Business Development) and Charles Haba (CEO Century Real Estate) in an intense evaluation session.
The judges commended the contestants for their creativity and passion. As part of the process, two founders were eliminated, narrowing the remaining contestants to ten.
The next session on marketing and sales was moderated by Coach Tadhim Uwizeye, an expert in business marketing and sales management. Her session equipped contestants with practical tools for customer engagement and business visibility.
Uwizeye urged contestants to make the most of social media and digital platforms to reach their audiences.
Her sessions focused on leveraging social media for business growth, the use of metrics and customer behavior analysis to make data-driven decisions and developing customer-focused marketing strategies.
One of the contestants who is the founder of Mindtech Innovation Ltd reported gaining new insights into how to position their brands and to tailor their communication effectively.
The session boosted their confidence to apply modern marketing tools to scale their startups. It concluded with a judging panel featuring Tadhim Uwizeye (Founder and CEO Olado.rw/ Techwomen 2023 Emerging leader) and Charles Haba (CEO Century Real Estate). The judges evaluated the contestants' progress leading to elimination of two founders.
This saw 8 founders advancing to the next session of mentorship, which will focus on HR, finance, and financial management, following their exposure to social impact and marketing."
The Tangira startup TV contest is powered by RG CONSULT INC, and supported by a wide array of sponsors including IGIHE, 250 startups , ICT Chamber, Ministry of ICT and Innovation, ABA VIP, RSE, BPN, BRD, Capital FM, Royal FM, Itara Filmz, BTN TV, ATV, ESP and Nepfilms.
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