The highly anticipated event united Bralirwa's partners and football fans for a premium celebration of sport, entertainment, and world-class hospitality.
The high-stakes showdown between Paris Saint-Germain and Inter Milan unfolded on big screens in a premium setting, as guests enjoyed the full Heineken treatment, from crisp, ice-cold beers to gourmet cuisine, all curated for an unforgettable fan experience.
As the match kept fans on the edge of their seats, the energy reached a peak with the final whistle and trophy presentation, capturing the spirit and emotion of Europe's biggest club football night.
Paris Saint-Germain's emphatic 5â€"0 victory over Inter Milan not only thrilled the crowd but also marked the club's first-ever UEFA Champions League title, making the moment even more historic. But the night was far from over.
An exclusive afterparty turned the event into a full-fledged celebration, featuring thrilling live performances by the Symphony Band and Moogisha, alongside DJs Lamper and Khizz Beats, who kept the crowd energised late into the night.
The Kigali viewing party was the climax of a series of pre-final activations rolled out by Heineken across key outlets in the city. The consumer engagements gave lucky fans the chance to win exclusive merchandise and coveted invitations to the main event, building up momentum and excitement for the final.
Speaking about the impact of the event, Martine Gatabazi, Marketing Director at Bralirwa, noted:
'The UEFA Champions League is more than just a game. It's a moment that brings people together. Through unique experiences like this, Heineken continues to reinforce its position as the undisputed international premium beer in Rwanda. We're proud to deliver moments that matter for our consumers and partners alike.'
From start to finish, the event showcased Heineken's unmatched ability to blend sport, lifestyle, and premium experiences, raising the bar for branded events in Rwanda â€" and leaving guests with memories to last well beyond the final whistle.
Scroll down for exclusive photos from the night.
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