The tour, which spans several key districts, is designed to strengthen partnerships with local leaders, gain a deeper understanding of regional business needs, and gather direct feedback from customers. Through this initiative, I&M Bank seeks to ensure its services remain responsive and relevant to the diverse economic landscape of Rwanda.
Mr. Mutimura kicked off the tour with visits to six districts: Rwamagana, Muhanga, Huye, Gicumbi, Musanze, and Rubavu. During these visits, he engaged directly with customers at their workplaces, enabling the Bank to better understand the unique challenges and opportunities faced in each region. This hands-on approach underscores the Bank's commitment to offering tailored financial solutions that foster inclusive economic growth.
'The core purpose of these visits is to deepen our understanding of regional needs and ensure our services are aligned with local dynamics,' said Mr. Mutimura. 'By engaging with customers directly, we gain invaluable insights into their businesses and challenges. This approach supports our strategy of delivering customer delight, ensuring that we are not only meeting but exceeding expectations.'
A major highlight of the tour was the unveiling of the newly expanded I&M Bank branch in Huye, now operating as a fully-fledged business center. This transformation reflects the Bank's continued investment in enhancing service delivery and creating an enabling environment for businesses to thrive.
'The development of the Huye branch is a clear demonstration of how we are responding to the evolving needs of local businesses,' the CEO added. 'It's not just about expanding our footprint; it's about creating spaces where entrepreneurs and enterprises can grow with our support.'
The stakeholder engagement tour also serves to align the Bank's operations with Rwanda's broader economic agenda. By adopting a customer-centric strategy, I&M Bank continues to play a key role in promoting regional development and supporting the country's long-term goals.
As the tour progresses, additional district visits are planned in the coming weeks. Mr. Mutimura emphasized the importance of maintaining strong connections with communities to ensure the Bank's products and services continue to evolve in line with customer expectations.
IGIHE
