How Amstel blended sports and entertainment for a memorable Tour du Rwanda 2025 #rwanda #RwOT

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As usual, during this year's race, Amstel organized accompanying events known as the "After Party," adding excitement to the competition.

The 17th edition of the international cycling race concluded on Sunday, March 2, 2025, with French cyclist Fabien Doubey of Team TotalEnergies emerging as the overall winner.

Many attendees expressed their joy and appreciation for the festivities that accompanied the race.

Emmanuel Niyonkuru from Rubavu District shared his excitement about seeing Yampano, one of the most popular artists of the moment.

'I'm really happy. We got to enjoy a performance by Yampano, who is currently delivering amazing hits. We truly appreciate Amstel for bringing him to us for free,' he said.

Bruce Hirwa also praised these events, highlighting how they bring energy to the city.

'These concerts are fantastic. People spend the whole day on the streets watching the race, so in the evening, it's great to have a place where we can relax and celebrate in a different way,' he said.

Bralirwa's management stated that such activities bring joy to people and encourage social interaction, which aligns with Amstel's mission and purpose. They also promised even more exciting activities for the next edition of the race.

In addition to these events, Amstel also awards stage winners throughout the race.

Amstel awarded stage winners throughout Tour du Rwanda 2025.
Cycling enthusiasts enjoyed Amstel drinks throughout the race.
Amstel brand ambassadors made the participation colorful.
During this year's race, Amstel organized accompanying concerts adding excitement to the competition.
Miss Muyango was part of MCs for the concerts.

IGIHE



Source : https://en.igihe.com/news/article/how-amstel-blended-sports-and-entertainment-for-a-memorable-tour-du-rwanda-2025

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