It serves as a premier platform showcasing agricultural and livestock products, farming equipment, and innovations in agricultural technology. The event also highlights key developments and advancements in the sector over the years.
Rwanda is represented by the National Agricultural Export Development Board (NAEB), the Rwanda Development Board (RDB), and the Rwandan Embassy in France, which plays an active role in coordinating the country's participation.
At the exhibition, representatives from Rwandan companies involved in agricultural trade and exports are engaging with major international agribusiness firms to explore market expansion opportunities, foster trade partnerships, and exchange industry insights.
As part of these efforts, Ann Christin Ishimwe, Head of Sales & Marketing at Kinazi Cassava Plant Ltd, and Janet Basiima, Head of Market Development and Innovation at NAEB, visited Phoenix International, a leading French company specializing in importing and distributing fresh fruits and vegetables worldwide.
In an interview with IGIHE, Phoenix International manager Bikoo Prem expressed his admiration for Rwandan coffee and honey, indicating a strong interest in importing these products to introduce them to his customer base.
Prem also praised the improved packaging of Rwandan agricultural products, emphasizing its role in maintaining quality.
"Packaging is crucial as it enhances the value of the product, ensures proper preservation, and protects it from air exposure or contamination. It also facilitates transportation by air, sea, or road," he noted.
Another key engagement was with TAI YAT, a French enterprise specializing in exotic food imports.
The company's Associate Director, Marc Lao, also commended the packaging of Rwandan products and expressed interest in establishing trade relations.
Discussions between with Ann Christin Ishimwe of Kinazi Cassava Plant Ltd resulted in promising prospects for future collaboration.
The photos below show Ann Christin Ishimwe, the Market Manager at Kinazi Casava Plant Ltd, alongside Janet Basiima, the Head of the Market Development and Innovation Department at NAEB during discussions on the sidelines of the trade fair
Interactions with the management of TAI YAT
Karirima Aimable Ngarambe
