What you need to know about Rwanda's participation in just concluded floriculture trade fair in Netherlands #rwanda #RwOT

This year's IFTF, recognized as the world's largest flower trade event, saw a record number of flower producers, marking a 10% increase from last year with over 150 exhibitors.

Exhibitors came from 13 countries, including Rwanda, each showcasing a variety of flowers and innovative practices aimed at advancing sustainable floriculture.

For Rwanda, IFTF 2024 offered a valuable platform to build connections with international buyers.

Ms. Janet Basiima, Division Manager of Export Markets Development & Innovation at NAEB, commented on Rwanda's participation early in the expo, saying, "It's a chance to elevate our industry on a global scale and highlight the quality of Rwandan flowers."

Mr. Gedion Demissie, Senior Advisor from Bella Flowers, echoed this sentiment, highlighting IFTF as a strategic opportunity to engage with clients from Europe and Asia, strengthening Rwanda's global position in the flower industry.

Rwanda presented its premium flowers under the Rwanda fresh brand at stand C5.06.

It was represented by Bella Flowers and NAEB.

Rwandan flowers received considerable attention throughout the event, with particular interest on the final day.

The exhibition concluded on November 7, with Rwanda's stand drawing significant interest from buyers in the Middle East, Russia, and Asia.

A Croatian wholesaler even placed an order for 150,000 Rwandan roses for Valentine's Day.

Apart from Rwanda's participation, this year's IFTF also saw a noteworthy increase in participation from Africa and South America.

Other African nations, such as Uganda, Kenya, and Ethiopia, also strengthened their presence, underscoring the growing influence of these regions in the global flower market.

Held at Expo Greater Amsterdam (formerly Expo Haarlemmermeer) in Vijfhuizen, Netherlands, the IFTF is known for fostering connections across the flower industry while presenting innovations in flower varieties, sustainable methods, and efficiency-enhancing technologies.

Exhibitors highlighted various environmentally friendly practices, such as water-efficient cultivation and eco-friendly packaging. The event also showcased creative floral presentations that reflect the latest trends in the industry.

Rwanda has now participated in the IFTF for eight consecutive years, marking a steady commitment to expanding its reach in the global flower market.

For Rwanda, IFTF 2024 offered a valuable platform to build connections with international buyers.

Rwanda presented its premium flowers under the Rwanda fresh brand at stand C5.06.

Rwanda participated in the show for the eight time.

This year's IFTF, recognized as the world's largest flower trade event, saw a record number of flower producers, marking a 10% increase from last year.