The three-day showcase, featured at Stand C5.06 under the Rwandafresh brand, highlights 16 varieties of Rwanda's finest floral offerings.
And we're off! Rwanda is showcasing its unique and diverse flower varieties at the International Floriculture Trade Fair #IFTF2024 in Amsterdam, taking place from 5-7 November. The @Rwandafresh stand is exposing 16 varieties of roses from @BellaFlowersRw. Meet us at stand C5.06! pic.twitter.com/0lWNQo7mv7
â€" 🇷🇼 Rwanda in The Hague 🇳🇱 (@Rwanda_TheHague) November 5, 2024
This year marks Rwanda's eighth consecutive appearance at the world's premier flower exhibition. Now in its 14th edition, the event serves as a significant milestone, spotlighting Rwanda's expanding influence in the global flower market.
Represented by Bella Flowers and supported by the National Agriculture Export Development Board (NAEB), Rwanda's delegation aims to engage the global market, enhance brand visibility, and attract a broader clientele.
"IFTF 2024 is a fantastic opportunity for Rwanda to establish meaningful connections with buyers worldwide," says Janet Basiima, Division Manager of Export Markets Development & Innovation at NAEB.
"It's a chance to elevate our industry on a global scale and highlight the quality of Rwandan flowers."
Gedion Demissie, Senior Advisor from Bella Flowers, echoes this sentiment, sharing that IFTF is a strategic platform for building relationships with new clients across Europe and Asia, positioning Rwandan flowers as a distinguished choice globally.
'Our goal is to make Rwandan roses a symbol of excellence in the global flower market. By embracing eco-friendly practices and empowering our local communities, we are building an export model that not only meets market demand but also enhances Rwanda's reputation as a sustainable and innovative player in agriculture,' explains Demissie.
'The international community can now enjoy premium, sustainably-grown Rwandan roses, backed by a dedicated industry that embodies Rwanda's values of quality, integrity, and environmental stewardship.'
The 2024 trade fair features 151 premier flower growers from 13 nations around the world, representing a 10% increase from last year's lineup of 137.
Wycliffe Nyamasege
