Luke Lundberg, CEO of Masaka Farms, states that the company employs over 40 Deaf individuals, who make up 60% of the workforce.
'Since the company was founded in 2016, we have intentionally provided employment to the Deaf community and now have over 40 Deaf employees,' Lundberg emphasized, affirming the company's commitment not only to continuing its inclusive workforce culture but also to delivering quality dairy products in Rwanda.
This inclusive workforce has not only enriched the company's operations but also set an example worth emulating for the entire corporate community.
Serge Ndabikunze, an Assistant Production Manager at Masaka Farms, confirms that the lives of employees with disabilities have significantly improved since joining the company located in the Kigali Special Economic Zone.
'Some of us are now able to rent houses, and those who were living in difficult conditions are now able to improve their lives. Thanks a lot to Masaka Creamery,' Ndabikunze revealed.
Masaka Farms values the skills and contributions of hardworking employees like Ndabikunze, who play a vital role in ensuring the quality and innovation of their products. The company promotes continuous development for these employees by offering advanced training and educational opportunities.
The company's commitment to an inclusive work environment has not only made it a household name but also earned it several prestigious awards, including the UNHCR Gold Seal for Gender Equality and recognition as Disability Advocate of the Year.
As Masaka Farms continues its impressive growth, Brand Marketing Specialist Peace Tumusiime told IGIHE that the company is rebranding to reflect its growth, innovation, and commitment to offering high-quality products.
The rebranding will include a new logo, updated packaging, and the introduction of new flavours to their line of dairy products. Currently, the company produces yoghurt (flavoured, plain, and Greek), fresh cream, sour cream, mascarpone, butter, cow ghee, and fermented milk products.
'The rebrand represents an evolution of the company's identity as it expands its product range beyond dairy,' Tumusiime revealed.
She added, 'The updated brand aims to connect more deeply with consumers by showcasing a fresh, modern look and emphasizing quality, inclusivity, and local heritage.'
IGIHE understands that the rebranding is also a strategic move to strengthen Masaka Farms' presence in the market, ensuring that its products resonate with both existing and new customers.
With the rebranding, Gilbert Abagiraneza, Sales and Business Development Manager at Masaka Farms, assures that the company will continue delivering new and high-quality products traditionally imported from abroad.
Wycliffe Nyamasege
