The week-long initiative, which began on Monday, was officially opened at the bank's CHIC headquarters in Kigali under the leadership of the new Managing Director, Serge Atikossie.
Speaking at the launch, Atikossie described the week as an opportunity to deepen ties with customers, stressing that they remain at the centre of all the bank's activities.
'For us at BOA, we are proud to have you as our clients. We are here for you, which is why these seven days are so important. You are the reason we exist, and we value sharing this time with you,' he said.
As part of the program, bank staff will meet customers directly to present available services, gather feedback, and understand client needs. Gahizi Bienvenue, Manager of the CHIC Branch, noted that the approach focuses on reaching out to customers rather than waiting for them to come to the bank.
Customers attending the launch praised BOA's service delivery, highlighting the bank's support for business growth and satisfaction with its operations.
Bank of Africa, an international commercial bank with over 40 years of experience, operates in more than 18 African countries. In Rwanda, the bank has branches across all provinces and in Kigali, ensuring broad accessibility for clients nationwide.
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