Boukuru named brand ambassador for WILSa 2025 #rwanda #RwOT

The WILSa 2025 is a conference that brings together young women and girls to celebrate all women who have made outstanding contributions in their respective fields.

At the announcement of Boukuru's appointment as Brand Ambassador for WILSa 2025, Iris Irumva, the CEO of Lead Access, a leadership firm that empowers leaders at all levels, revealed that they started working with Boukuru in December 2024 to prepare a special partnership aimed at amplifying the voices of women everywhere.

'Since December 2023, we've been hard at work with our very own Boukuru, crafting an extraordinary collaboration that amplifies the voices of women everywhere,' she said.

'This partnership is more than a project. It's a call to action, a celebration of talent, and the spark for a year-long journey of empowerment and mentorship.,' she added.

Irumva further explained that in 2025, they will go beyond merely celebrating women's and girls' achievements to spreading a message that would energize and empower women across all sectors, reinforcing women's leadership at every level.

'This year, we wanted to create something that doesn't just celebrate women's leadership but amplifies it in a way that reaches beyond words. That's why we've collaborated with Boukuru, whose song 'We Are Here- Turi Hano' is more than music. It's a statement,' she emphasized.

She highlighted that the song symbolizes the need for the voices of women and girls to be heard at the workplace, in decision-making organiations, and in all important spaces. 'It's a call to all of us to support and invest in the leadership of women and girls,' she added.

Shortly after, a Memorandum of Understanding (MOU) was signed with Boukuru as the official Brand Ambassador for WILSa 2025.

Boukuru expressed her excitement about the collaboration with WILSa, saying that the song "Turi Hano" was meant to highlight the importance of women in everyday life.

'When I worked on 'Turi Hano,' Irumva approached me, asking if we could create a powerful song that speaks to the value of women in leadership or wherever they may be. Wherever a woman is, she deserves respect. Whether at home, at work or anywhere else. So, I thought about creating a song that would convey this message,' she said.

She went on to share that the song signifies that even if women are not seen in certain places, they are present in other ways. She also pointed out that this song is not just for WILSa's awards or conferences but is an anthem for every woman.

Boukuru mentioned that she chose to record the song in Kinyarwanda as it was specifically created for the Rwandan audience.

The WILSa 2025 awards ceremony will be preceded by the various Pre-Summit Workshops happening on 6th & 7th March, focusing on women in Agriculture, Technology, Entrepreneurship and the Arts.

On March 20, 2025, a large-scale conference will bring together women and girls from various sectors, followed by a day of intergenerational discussions and debates. The awards ceremony to honor the most outstanding women will take place on March 21, 2025.

The awards will recognize individuals in 15 categories, with three finalist nominees competing to win their category title, driven by public votes and jury's input. Nominations for these awards opened on February 10, 2025, and will close on February 17. To nominate someone, visit the link http://wilsafrica.com/, select the category and fill out the details.

Irumva, who played a key role in Boukuru's appointment as Brand Ambassador for WILSa 2025, revealed that this year, they plan to collaborate with more women and girls than ever before.

In 2024, the summit brought together 200 experienced women from various sectors, but this year, they aim to reach 1,000 women in Kigali and beyond.

She also disclosed that following the summit, a year-long mentorship program will be launched to empower women and girls to excel in every aspect of life. This program is scheduled to conclude in March 2026, paving the way for the next edition of WILSa.

The award categories will include; Entrepreneurship, Sports, Education, Arts & Culture, Advocate for Gender Equality, Science Innovation, Technology, Finance, Social Impact, Health & Wellness, Queen of Green (Environmentalist), Agriculture, Hospitality, Media & Communication and Lifetime Achievements.

Boukuru composed a song for WILSA titled 'Turi Hano', which highlights the strength of women and emphasizes the need for them to be given more opportunities and to have their voices heard.

Iris Irumva, the CEO of Lead Access, and Boukuru were delighted as they signed the agreement.

Boukuru stated that women deserve to be valued because they play a vital role in society.

Iris Irumva in a press interview.

Boukuru was all smiles as she signed the partnership agreement with WILSA.

The CEO of Lead Access, Iris Irumva, stated that they began collaborating with Boukuru in December 2024 to prepare for an exceptional partnership.

Iris Irumva signing the partnership agreement with Boukuru.

Erica Kabanda, who hosted the discussion, introduced Boukuru as the 'Brand Ambassador' of the Women in Leadership Summit and Awards.

The Inzora Service and Protocol team, founded by Tumukunde Nadine, known as Djadja [in the middle], welcomed the attendees at the event where Boukuru was introduced as the Brand Ambassador for the WILS Awards 2025.

Following the announcement of the schedule for the Women in Leadership Summit and Awards and the signing of the partnership agreement with Boukuru, the attendees were excited to take a group photo.

IGIHE

Source : https://en.igihe.com/entertainment/article/boukuru-named-brand-ambassador-for-wilsa-2025