The event, organized by the Rwanda Development Board (RDB) in partnership with the Embassy of Rwanda in Germany and the Tourism Chamber, followed successful engagements in Utrecht (Netherlands).
It aimed to connect Rwandan tour operators with European travel professionals and promote new, tailor-made packages for the German market.
In his remarks, Ambassador Igor César described Rwanda, the Land of a Thousand Hills, as a destination where nature, culture, and innovation meet.
He highlighted the country's rich landscapes stretching from Nyungwe and Volcanoes to Akagera and Gishwati-Mukura National Parks, offering experiences from gorilla trekking and rainforest hikes to savanna safaris and urban exploration in Kigali.
Sustainability was a key theme. Amb. César emphasized Rwanda's success in wildlife conservation, including the reintroduction of lions and rhinos, which has transformed Akagera National Park into a 'Big Five' destination.
He also underscored the Tourism Revenue Sharing Program, through which over Frw 18.1 billion has funded more than 1,190 community projects around national parks, ensuring tourism directly benefits local communities.
Speaking to tour operators and agents, Amb. César described them as 'storytellers' who shape travelers' choices and invited them to integrate Rwanda into their itineraries.
With Germany among Rwanda's top ten tourism source markets, the roadshow reaffirmed Rwanda's commitment to sustainable partnerships and to positioning itself as one of Africa's most compelling and responsible destinations.
Karirima Aimable Ngarambe
Source : https://en.igihe.com/news/article/rwanda-showcases-sustainable-tourism-at-germany-roadshows
