This partnership is a significant milestone for Rwanda as it is the first African nation to host the world's biggest cycling event in the competition's 125-year history.
The UCI Road World Championship is one of the most prestigious events in international cycling, drawing elite athletes, industry stakeholders, and fans from around the world.
The weeklong competition will bring global attention to Kigali and is expected to deliver high-level racing, sportsmanship, and a celebration of cycling culture.
BRALIRWA's sponsorship reflects its long-standing commitment to supporting community-focused initiatives. As Rwanda welcomes international visitors and athletes, BRALIRWA will play a central role in promoting unity, excellence, and national pride through its portfolio of beverage brands.
"We are delighted to welcome BRALIRWA as the official beverage sponsor of the 2025 UCI Road World Championships," said Samson Ndayishimiye, President of Rwanda Cycling Federation (FERWACY). "Their support brings added energy to what will be a defining moment for Rwandan sport."
During the championship, BRALIRWA will organize fan zones, sports workshops, and community screenings of the races. These activities will be hosted in local neighborhoods to encourage participation, promote sportsmanship, and provide entertainment and refreshment in an inclusive setting.
'We will create spaces where communities can come together to celebrate the championship, enjoy our beverages, and share the joy of true togetherness,' said Lieke, BRALIRWA's Marketing Director.
'Through our fan zones and activations, we aim to offer memorable experiences while also promoting responsible enjoyment throughout the event.'
As the official beverage sponsor, BRALIRWA aims to contribute to a successful and memorable championship while supporting a lasting legacy for Rwanda's sporting and community development.
IGIHE
